APA (7th ed.) Citation

Champniss, G. Why customers' social identities matter. Harvard Business Review.

Chicago Style (17th ed.) Citation

Champniss, Guy. "Why Customers' Social Identities Matter." Harvard Business Review .

MLA (9th ed.) Citation

Champniss, Guy. "Why Customers' Social Identities Matter." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.