APA (7th ed.) Citation

McColl-Kennedy, J. R. (1993). Marketing: Concepts and strategies (Second edition.). Nelson Australia.

Chicago Style (17th ed.) Citation

McColl-Kennedy, J R. Marketing: Concepts and Strategies. Second edition. South Melbourne: Nelson Australia, 1993.

MLA (9th ed.) Citation

McColl-Kennedy, J R. Marketing: Concepts and Strategies. Second edition. Nelson Australia, 1993.

Warning: These citations may not always be 100% accurate.