APA (7th ed.) Citation

Nonaka, I., & Zhu, Z. (2012). Pragmatic strategy: Eastern wisdom, global success. Cambridge University Press.

Chicago Style (17th ed.) Citation

Nonaka, Ikujiro, and Zhichang Zhu. Pragmatic Strategy: Eastern Wisdom, Global Success. Cambridge, United Kingdom: Cambridge University Press, 2012.

MLA (9th ed.) Citation

Nonaka, Ikujiro, and Zhichang Zhu. Pragmatic Strategy: Eastern Wisdom, Global Success. Cambridge University Press, 2012.