APA (7th ed.) Citation

Chakrapani, C., & Deal, K. R. (2004). Modern marketing research: Step by step. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Chakrapani, Chuck, and Kenneth R. Deal. Modern Marketing Research: Step by Step. Toronto: Pearson Prentice Hall, 2004.

MLA (9th ed.) Citation

Chakrapani, Chuck, and Kenneth R. Deal. Modern Marketing Research: Step by Step. Pearson Prentice Hall, 2004.