Marketing and social media a guide for libraries, archives, and museums

Marketing and social media a guide for libraries, archives, and museums

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to develop...

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Dades bibliogràfiques
Autors principals: Koontz, Christie (Autor), Mon, Lorri (Autor)
Format: Llibre
Idioma:English
Publicat: Lanham Rowman & Littlefield [2014]
Matèries:
Libraries > Marketing.
Libraries > Internet marketing.
Archives > Marketing.
Museums > Marketing.
Social media.
Online social networks > Library applications.