Marketing plan for neo-ethnic textile

This paper attempts to devise a marketing plan and the technology for neo-ethnic textile launched by the Philippine Textile Research Institute (PTRI) to possible adaptor who is willing to commercialize the product. The local and international markets were analyzed. The strategies being used, were cr...

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Dettagli Bibliografici
Autore principale: Cometa, Romeo M. Jr (Autore)
Altri autori: Cruz, Edison (adviser.)
Natura: Tesi
Lingua:English
Pubblicazione: Quezon City University of the Philippines Diliman 2014
Soggetti: