Marketing research an applied approach

Marketing research an applied approach

Dades bibliogràfiques
Autors principals: Malhotra, Naresh K. (Autor), Birks, David F. (Autor), Wills, Peter 1949- (Autor)
Format: Llibre
Idioma:English
Publicat: Harlow, England Pearson [2012]
Edició:4th edition.
Matèries:
Marketing research.
Marketing research > Methodology.