Marketing research an applied approach

Detalles Bibliográficos
Autores principales:	Malhotra, Naresh K. (Autor), Birks, David F. (Autor), Wills, Peter 1949- (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Harlow, England Pearson [2012]
Edición:	4th edition.
Materias:	Marketing research. Marketing research > Methodology.