Marketing research an applied approach

Bibliografski detalji
Glavni autori:	Malhotra, Naresh K. (Autor), Birks, David F. (Autor), Wills, Peter 1949- (Autor)
Format:	Knjiga
Jezik:	English
Izdano:	Harlow, England Pearson [2012]
Izdanje:	4th edition.
Teme:	Marketing research. Marketing research > Methodology.