APA (7th ed.) Citation

Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research: An applied approach (4th edition.). Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., David F. Birks, and Peter Wills. Marketing Research: An Applied Approach. 4th edition. Harlow, England: Pearson, 2012.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th edition. Pearson, 2012.