Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research: An applied approach (4th edition.). Pearson.
Čikaški stil citiranja (17. izdanje)Malhotra, Naresh K., David F. Birks, i Peter Wills. Marketing Research: An Applied Approach. 4th edition. Harlow, England: Pearson, 2012.
MLA način citiranja (9. izdanje)Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th edition. Pearson, 2012.
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