00000ctm a22000004a 4500 UP-99796217611726914 Buklod 20150818133328.0 a r |||| u| ta 150818s2015 xx d r |||| u| (iLib)UPD-00247608385 DCHE rda eng DMLUC LG 995 2015 F63 A36 Adornado, Heddy Pamintuan author. A factor analytic study of the suki relationship in selected small eateries in Antipolo, Marikina and Taytay Heddy P. Adornado ; Shirley V. Guevarra, adviser. Quezon City College of Home Economics, University of the Philippines 2015. xii; 176 leaves illustrations 28 cm 1 CD Rom (4 3/4 in.) type rdacontent unmediated rdamedia volume rdacarrier. Thesis (Master of Food Service Administration )--University of the Philippines Diliman July 2015 Customer loyalty is a well-known concept that has been studied for years. It has been linked to customer satisfaction and profitability. Due to intense competition, food service establishments are continuously creating customer loyalty programs just to retain their customers and prevent them from transferring to other competitors. Western literature on customer loyalty are numerous. However, few literature in the Philippines exist regarding customer loyalty. One of them is the suki relationship that has been cited by authors who visited the country. This study aims to define the suki and the suki relationship and uncover the factors that contribute to the relationship. Survey questionnaires were distributed to 225 customer-respondents and 75 seller-respondents from 15 local eateries in Antipolo, Marikina, and Taytay. Statistical methods of factor analysis and ANOVA were applied to the data gathered. The research results show the confirmation on both the customer and the seller of the existence of the suki relationship. The definition of suki is no longer limited to being loyal (tapat). It now includes traits of being pleasant (kaaya-aya), and good (mabuti). The underlying factors that contributed to its existence are reciprocity, trustworthiness, and pakikisama, which were considered relevant by both parties. However, the comparison of factor outcomes for both the seller and the customer yielded differences in perception among the three study locales on certain factors. Further confirmatory studies on the suki relationship and its factors are still needed. Local and government support is likewise encouraged because of the growing local eatery industry. Customer loyalty Philippines Antipolo (Rizal). Customer loyalty Philippines Marikina City. Customer loyalty Philippines Taytay (Rizal). Customer relations Philippines. Food service Philippines Marketing. Fast food restaurants Philippines. Guevarra, Shirley V. adviser. FI UP UPD DARCHIVES LG 995 2015 F63 A36 UPD DCHE LG 995 2015 F63 A36 Thesis