Hye Jin Yoon. Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements. International journal of advertising : quarterly review of marketing communication.
Chicago Style (17th ed.) CitationHye Jin Yoon. "Do Humour and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements." International Journal of Advertising : Quarterly Review of Marketing Communication .
MLA (9th ed.) CitationHye Jin Yoon. "Do Humour and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements." International Journal of Advertising : Quarterly Review of Marketing Communication, .
Warning: These citations may not always be 100% accurate.