TY  - BOOK
T1  - Advertising and integrated brand promotion
A1  - O'Guinn, Thomas C.
A1  - Allen, Chris T.
A1  - Semenik, Richard J.
A1  - Scheinbaum, Angeline Close
LA  - English
PP  - Stamford, CT
PB  - Cengage Learning
YR  - 2015
ED  - Seventh edition.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217611630365
OP  - 407
CN  - HF 5821 O37 2015
SN  - 9781285758442
KW  - Advertising.
KW  - Advertising media planning.
ER  -