The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
"Customers have changed--and you must, too, if you want to stay relevant. By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they've missed, however, is that this isn't...
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| Format: | Livre |
| Langue: | English |
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New York
McGraw-Hill
[2012]
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