APA (7th ed.) Citation

Metz, A. (2012). The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. McGraw-Hill.

Chicago Style (17th ed.) Citation

Metz, Adam. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York: McGraw-Hill, 2012.

MLA (9th ed.) Citation

Metz, Adam. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. McGraw-Hill, 2012.