From Bombay to Bollywood the making of a global media industry - Punathambekar, Aswin (New York New York University Press, 2013)
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Includes bibliographical references (pages 229-239) and index.
Keywords: Motion picture industry -- India; Motion pictures -- India