Success in innovation improving the odds by understanding the factors for unsuccess - Verloop, Jan (Amsterdam Elsevier, 2013)
Foreword -- Acknowledgements -- Introduction -- The innovation process -- Insights in innovation -- The innovation bridge -- Building the business -- Factors for unsuccess -- Wrong starts -- Poor execution -- Unhappy endings -- Factors for success -- Internal factors -- External factors -- Appendix: The option value -- Index.
Includes index.
Keywords: Technological innovations -- Economic aspects; Industrial management; Business enterprises -- Finance; Success in business; Electronic books