Tourism marketing - Badilla, Maricel Gatchalian (Manila Rex Bookstore, 2015)
Chapter 1. Tourism arketing -- Chapter 2. The tourist market and segmentation -- Chapter 3. Tourism and consumer behavior -- Chapter 4. Tourism marketing and the communication process -- Chapter 5. The tourism product -- Chapter 6. Pricing in tourism -- Chapter 7. Tourism promotions I -- Chapter 8. Tourism promotions II -- Chapter 9. Distribution channels in the tourism industry -- Chapter 10. Digital marketing -- Chapter 11. Relationship marketing -- Chapter 12. Destination branding and marketing -- Chapter 13. The marketing plan -- Chapter 14. What awaits the tourism graduate? -- Chapter 15. Tourism marketing and its future.
Includes index.
Keywords: Tourism -- Marketing; Tourism -- Philippines