Unlocking the wealth in rural markets.

Detalles Bibliográficos
Publicado en:	Harvard Business Review V. 92, 4-6,9-11 (2014).
Autor principal:	Kapur, Mamta
Formato:	Artículo
Lenguaje:	English
Materias:	Marketing management. Management science. Market research. Rural areas. Distribution channels. Customer relations.