The effect of price on preference consistency over time.

Detalles Bibliográficos
Publicado en:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Autor principal:	Lee, Kelly Kiyeon
Formato:	Artículo
Lenguaje:	English
Materias:	Brand preferences. Prices. Product choice. Decision making. Information processing.