The effect of price on preference consistency over time.

Podrobná bibliografie
Vydáno v:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Hlavní autor:	Lee, Kelly Kiyeon
Médium:	Článek
Jazyk:	English
Témata:	Brand preferences. Prices. Product choice. Decision making. Information processing.