The effect of price on preference consistency over time.

Detalhes bibliográficos
Publicado no:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Autor principal:	Lee, Kelly Kiyeon
Formato:	Artigo
Idioma:	English
Assuntos:	Brand preferences. Prices. Product choice. Decision making. Information processing.