The effect of price on preference consistency over time.

Dettagli Bibliografici
Pubblicato in:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Autore principale:	Lee, Kelly Kiyeon
Natura:	Articolo
Lingua:	English
Soggetti:	Brand preferences. Prices. Product choice. Decision making. Information processing.