APA (7th ed.) Citation

Draganska, M. Internet versus television advertising: A brand-building comparison. Journal of marketing research.

Chicago Style (17th ed.) Citation

Draganska, Michaela. "Internet Versus Television Advertising: A Brand-building Comparison." Journal of Marketing Research .

MLA (9th ed.) Citation

Draganska, Michaela. "Internet Versus Television Advertising: A Brand-building Comparison." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.