Dinner, I. M. Driving online and offline sales; The cross-channel effects of traditional, online display, and paid search advertising. Journal of marketing research.
Chicago Style (17th ed.) CitationDinner, Isaac M. "Driving Online and Offline Sales; The Cross-channel Effects of Traditional, Online Display, and Paid Search Advertising." Journal of Marketing Research .
MLA (9th ed.) CitationDinner, Isaac M. "Driving Online and Offline Sales; The Cross-channel Effects of Traditional, Online Display, and Paid Search Advertising." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.