APA (7th ed.) Citation

Chatterjee, S. Simple rules for designing business models. California management review.

Chicago Style (17th ed.) Citation

Chatterjee, Sayan. "Simple Rules for Designing Business Models." California Management Review .

MLA (9th ed.) Citation

Chatterjee, Sayan. "Simple Rules for Designing Business Models." California Management Review, .

Warning: These citations may not always be 100% accurate.