Steffel, M. Overindividuation in gift giving: Shopping for multiple recipients leads givers to choose unique but less preferred gifts. Journal of consumer research : an interdisciplinary quarterly.
Chicago-viite (17. p.)Steffel, Mary. "Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts." Journal of Consumer Research : An Interdisciplinary Quarterly .
MLA-viite (9. p.)Steffel, Mary. "Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts." Journal of Consumer Research : An Interdisciplinary Quarterly, .
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