APA (7th ed.) Citation

Steffel, M. Overindividuation in gift giving: Shopping for multiple recipients leads givers to choose unique but less preferred gifts. Journal of consumer research : an interdisciplinary quarterly.

Chicago Style (17th ed.) Citation

Steffel, Mary. "Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts." Journal of Consumer Research : An Interdisciplinary Quarterly .

MLA (9th ed.) Citation

Steffel, Mary. "Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts." Journal of Consumer Research : An Interdisciplinary Quarterly, .