APA (7th ed.) Citation

Simanis, E. Profits at the bottom of the pyramid. Harvard Business Review.

Chicago Style (17th ed.) Citation

Simanis, Erik. "Profits at the Bottom of the Pyramid." Harvard Business Review .

MLA (9th ed.) Citation

Simanis, Erik. "Profits at the Bottom of the Pyramid." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.