APA (7th ed.) Citation

Ya-Ling Wu. Do happier customers generate more profits? An analysis of customer contribution in a bank. Asia Pacific management review.

Chicago Style (17th ed.) Citation

Ya-Ling Wu. "Do Happier Customers Generate More Profits? An Analysis of Customer Contribution in a Bank." Asia Pacific Management Review .

MLA (9th ed.) Citation

Ya-Ling Wu. "Do Happier Customers Generate More Profits? An Analysis of Customer Contribution in a Bank." Asia Pacific Management Review, .