Exploring the relationships among service quality, customer loyalty and word-of mouth for private higher education in Taiwan.

Exploring the relationships among service quality, customer loyalty and word-of mouth for private higher education in Taiwan.

Bibliographic Details
Published in:Asia Pacific management review V. 18, 1,4 (2013).
Main Author: Shao-Chang Li
Format: Article
Language:English
Subjects:
Higher education.
Private schools.
Quality of service.
Word of mouth advertising.
Hypothesis.
Loyalty.
Polls and surveys.
Statistical analysis.