Brand tourists How non-core users enhance the brand image by eliciting pride.

Detalles Bibliográficos
Publicado en:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Autor Principal:	Belleza, Silvia
Formato:	Artigo
Idioma:	English
Subjects:	Tourism. Consumer behavior. Market research.