APA (7th ed.) Citation

Bhatacharjee, A. When identity marketing backfires: Consumer agency in identity expression. Journal of consumer research : an interdisciplinary quarterly.

Chicago Style (17th ed.) Citation

Bhatacharjee, Amit. "When Identity Marketing Backfires: Consumer Agency in Identity Expression." Journal of Consumer Research : An Interdisciplinary Quarterly .

MLA (9th ed.) Citation

Bhatacharjee, Amit. "When Identity Marketing Backfires: Consumer Agency in Identity Expression." Journal of Consumer Research : An Interdisciplinary Quarterly, .

Warning: These citations may not always be 100% accurate.