Mehta, R. When does a higher construal level increase or decrease indulgence? Resolving the Myopia versus Hyperopia puzzle. Journal of consumer research : an interdisciplinary quarterly.
Chicago Style (17th ed.) CitationMehta, Ravi. "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle." Journal of Consumer Research : An Interdisciplinary Quarterly .
MLA (9th ed.) CitationMehta, Ravi. "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle." Journal of Consumer Research : An Interdisciplinary Quarterly, .
Warning: These citations may not always be 100% accurate.