What makes things cool? How autonomy influences perceived coolness.

Detaylı Bibliyografya
Yayımlandı:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Yazar:	Warren, Caleb
Materyal Türü:	Makale
Dil:	English
Konular:	Perceptions. Consumer behavior. Market research. Brand preferences.