What makes things cool? How autonomy influences perceived coolness.

Detalles Bibliográficos
Publicado en:	Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2 (2014).
Autor principal:	Warren, Caleb
Formato:	Artículo
Lenguaje:	English
Materias:	Perceptions. Consumer behavior. Market research. Brand preferences.