APA (7th ed.) Citation

Townsend, C. The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload. Journal of consumer research : an interdisciplinary quarterly.

Chicago Style (17th ed.) Citation

Townsend, Claudia. "The "Visual Preference Heuristic": The Influence of Visual Versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload." Journal of Consumer Research : An Interdisciplinary Quarterly .

MLA (9th ed.) Citation

Townsend, Claudia. "The "Visual Preference Heuristic": The Influence of Visual Versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload." Journal of Consumer Research : An Interdisciplinary Quarterly, .