A marketing study and plan for the introduction of the fuel cell hybrid vehicle in the Philippines the Toyota Prius, wait and see!

The Toyota Prius is one of the most celebrated success story in the global Automotive Industry. Since its launch in the 1990s, it has gained popularity in various areas of automotive competencies. Being the pioneer and the dominant design, it has set the global standards for the Fuel Celled Hybrid V...

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Bibliographic Details
Main Author: Ante, Michael Andrew S. (Author)
Other Authors: Cruz, Edison (adviser.)
Format: Thesis
Language:English
Published: Quezon City University of the Philippines Diliman 2008
Subjects: