The extended transportation - imagery model a meta-analysis of the antecedents and consequences of consumers' narrative transportation.
| Cyhoeddwyd yn: | Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014). |
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| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |