How price promotions influence post purchase consumption experience over time.

Bibliografiska uppgifter
I publikationen:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Huvudupphovsman:	Lee, Leonard
Materialtyp:	Artikel
Språk:	English
Ämnen:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.