How price promotions influence post purchase consumption experience over time.

How price promotions influence post purchase consumption experience over time.

Detalhes bibliográficos
Publicado no:Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Autor principal: Lee, Leonard
Formato: Artigo
Idioma:English
Assuntos:
Sales promotions.
Consumer behavior.
Market research.
Cost reduction.
Cost accounting.