How price promotions influence post purchase consumption experience over time.

Bibliografiset tiedot
Julkaisussa:	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Päätekijä:	Lee, Leonard
Aineistotyyppi:	Artikkeli
Kieli:	English
Aiheet:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.