How price promotions influence post purchase consumption experience over time.

Библиографические подробности
Опубликовано в::	Journal of consumer research : an interdisciplinary quarterly V. 40, 5 (2014).
Главный автор:	Lee, Leonard
Формат:	Статья
Язык:	English
Предметы:	Sales promotions. Consumer behavior. Market research. Cost reduction. Cost accounting.