Encyclopedia of sports management and marketing

Encyclopedia of sports management and marketing

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...

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Bibliographic Details
Other Authors: Swayne, Linda E. (Editor), Dodds, Mark (Editor)
Format: Electronic Resource
Language:English
Published: Thousand Oaks, California Sage Publications, Inc. c2011
Subjects:
Sports administration > Encyclopedias.
Sports > Marketing > Encyclopedias.
Online Access:Available for University of the Philippines System via Sage Knowledge. Click here to access