Encyclopedia of sports management and marketing

Encyclopedia of sports management and marketing

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Swayne, Linda E. (Επιμελητής έκδοσης), Dodds, Mark (Επιμελητής έκδοσης)
Μορφή: Electronic Resource
Γλώσσα:English
Έκδοση: Thousand Oaks, California Sage Publications, Inc. c2011
Θέματα:
Sports administration > Encyclopedias.
Sports > Marketing > Encyclopedias.
Διαθέσιμο Online:Available for University of the Philippines System via Sage Knowledge. Click here to access