Probed the political candidates and the voters : the relationship between the compliance-gaining strategies of political candidates Ronny Zamora and Jana Ejercito and the voting behavior of the residents of San Juan City during the May 2013 elections - Abelo, Marie Chanel T.; Gochuico, Regina B. (Quezon City College of Arts and Letters, University of the Philippines Diliman, 2014)
Includes bibliographical references and appendices.
Thesis (B.A. in Speech Communication)
Keywords: Zamora, Ronaldo B. -- 1944-.; Ejercito, Jana; Persuasion (Psychology).; Social influence; Political candidates -- Philippines -- San Juan City (Manila Metropolitan Area).; Voting -- Philippines -- San Juan City (Manila Metropolitan Area).