APA (7th ed.) Citation

Zikmund, W., D'Alessandro, S., Winzar, H., Lowe, B., & Babin, B. (2014). Marketing research (Third Asia-Pacific edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William, Steve D'Alessandro, Hume Winzar, Ben Lowe, and Barry Babin. Marketing Research. Third Asia-Pacific edition. Australia: Cengage Learning, 2014.

MLA (9th ed.) Citation

Zikmund, William, et al. Marketing Research. Third Asia-Pacific edition. Cengage Learning, 2014.