Davis, J. (2012). Advertising research: Theory and practice (2nd edition.). Prentice Hall.
Chicago Style (17th ed.) CitationDavis, Joel. Advertising Research: Theory and Practice. 2nd edition. Upper Saddle River, N.J: Prentice Hall, 2012.
MLA (9th ed.) CitationDavis, Joel. Advertising Research: Theory and Practice. 2nd edition. Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.