APA (7th ed.) Citation

Davis, J. (2012). Advertising research: Theory and practice (2nd edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Davis, Joel. Advertising Research: Theory and Practice. 2nd edition. Upper Saddle River, N.J: Prentice Hall, 2012.

MLA (9th ed.) Citation

Davis, Joel. Advertising Research: Theory and Practice. 2nd edition. Prentice Hall, 2012.