Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Mooij, Marieke K. de 1943- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Los Angeles SAGE Publications, Inc. [2014]
Eagrán:Fourth Edition.
Ábhair:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.