Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Xehetasun bibliografikoak
Egile nagusia: Mooij, Marieke K. de 1943- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Los Angeles SAGE Publications, Inc. [2014]
Edizioa:Fourth Edition.
Gaiak:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.