Cita APA (7th ed.)

Mooij, M. K. d. (2014). Global marketing and advertising: Understanding cultural paradoxes (Fourth Edition.). SAGE Publications, Inc.

Cita Chicago (17th ed.)

Mooij, Marieke K. de. Global Marketing and Advertising: Understanding Cultural Paradoxes. Fourth Edition. Los Angeles: SAGE Publications, Inc, 2014.

Cita MLA (9th ed.)

Mooij, Marieke K. de. Global Marketing and Advertising: Understanding Cultural Paradoxes. Fourth Edition. SAGE Publications, Inc, 2014.