Political marketing theory and concepts

Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính: Ormrod, Robert (Tác giả), Henneberg, Stephan C. M. (Tác giả), O'Shaughnessy, Nicholas J. 1954- (Tác giả)
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Los Angeles, California SAGE 2013.
Loạt:SAGE advanced marketing series
Những chủ đề:
Campaign management.
Marketing.